12 Branding Challenges from Granite Bay Design

While working on client projects, I always begin with a variety of design options in an effort to nail down the right look and feel for the client’s needs. In the process, some interesting designs are rejected for one reason or another. It doesn’t mean they’re not good, but they simply weren’t exactly right for the client project.

For this branding self-assignment I chose 12 of these unused logo designs and applied them to fictional companies, trying to zero in on what type of business each might be right for. For each, I worked with a variety of applications of the logo(s) on everything from signage to stationery to shipping containers to vehicles.

Here, in no particular order, are the results of the 12 challenges I gave myself.

No. 1: Ellison Metrics Corporate Branding

Ellison Metrics Logo & Branding Identity by Granite Bay Design
Ellison Metrics Portfolio Samples:

  • Software Packaging
  • Mini Van Exterior Graphics
  • Tech Office Wall Signage
  • Cardboard Shipping Container
  • Folder Debossing
  • Business Stationery Bundle

No. 2: The Monday Shop Boutique Branding

Boutique Branding: The Monday Shop Logo by Granite Bay Design
The Monday Shop Portfolio Samples:

  • Window & Interior Signage
  • Tee Shirt and Hoodie
  • Coffee Cups
  • Burlap Bag
  • Stationery and Packaging
  • Accessories

No. 3: Western Optics Eyewear

Western Optics Logo & Branding Identity by Granite Bay Design
Western Optics Eyewear Portfolio Samples:

  • Environmental Corporate HQ Wall Graphics
  • iPad App and Other Branding
  • Eyewear Containers (Cardboard Packaging)
  • Corporate Identity Package
  • Deboss High-End Stationery Graphic

No. 4: Sage Creek Vineyard

Sage Creek Vineyard Wine Label Branding Identity by Granite Bay Design
Sage Creek Vineyard Portfolio Samples:

  • Environmental Corporate HQ Wall Graphics
  • iPad App and Other Branding
  • Eyewear Containers (Cardboard Packaging)
  • Corporate Identity Package
  • Deboss High-End Stationery Graphic

No. 5: Corbin Cable: Internet, Phone and Cable TV

Corbin Cable TV Internet Phone Branding Identity by Granite Bay Design
Corbin Cable Portfolio Samples:

  • Vehicle Graphics
  • Employee Uniform Graphics
  • Building Signage
  • Corporate Identity Stationery Package
  • Folder Graphics

No. 6: DNS Gard Proprietary Security Software

DNS Gard Software Logo Branding Corporate Identity: Granite Bay Design
DNS Gard Portfolio Samples:

  • Software Packaging
  • Exterior Building Signage
  • CD/DVD Branding
  • Emboss/Deboss Logo
  • Corporate Identity Stationery Package
  • Steel Etch Logo Application

No. 7: Sustain Logo and Branding

Sustain Environmental Logo Branding Corporate Identity by Granite Bay Design
Sustain Logo Portfolio Samples:

  • Mug
  • Stationery
  • In-Office Poster
  • Tags
  • Tee Shirt
  • Tote Bag

No. 8: Collection of Branding Designs

Branding & Identity: Learning Objects Network by Granite Bay Design
Some of these were designed and utilized by clients, but applied to self-assignments.

Branding/Logo Designs Portfolio Samples:

  • Learning Objects Network
  • TypeTrax Software
  • GreenRiver Paper Company
  • W3Counter Software
  • Cornerstones

No. 9: Infini Systems Branding

INFINI Statistical Logo Branding Corporate Identity by Granite Bay Design
Infini Systems Portfolio Samples:

  • Corporate Identity Stationery Package
  • Storefront Signage
  • iPad App
  • Software Packaging
  • CD/DVD Traditional Case

No. 10: Logo & Corporate Identity Collection

Creative Logo Projects/Branding Graphic Design by Granite Bay Design
A mix of real and self-assigned logos.

Logo & Corporate Identity Portfolio Samples:

  • Club Walehah
  • Green River Paper Company
  • Heat Light & Water Consulting
  • Learning Objects Newtork
  • TypeTrax Software
  • More

No. 11: Cornerstones Branding

Cornerstones Logo Branding Corporate Identity by Granite Bay Design
Cornerstones Logo & Corporate Identity Portfolio Samples:

  • iPad App
  • Business Cards and Full Corporate Identity Package
  • Exterior Signage
  • Folders
  • Metallic Gold Office Frame

No. 12: Club Walehah Resort and Spa Branding

Club Walehah Logo Branding by Granite Bay Graphic Design
Club Walehah Resort and Spa Portfolio Samples:

  • Hospitality Items
  • Bar and Restaurant Items
  • Cap
  • Tee Shirt
  • Cosmetics
  • Tote Bag

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