Flower Shop & Garden Center Brochure

After being a graphic designer for many years and having designed and supervised many hundreds of pieces, this brochure is my favorite. It holds up here, but to hold it and flip through the physical brochure is something very special to me. It owes a lot to the remarkable photography of Tom Hopkins. But, I also could not be happier with the typography and layout throughout. The text and quotations are also perfect.

We decided to print the brochure/magazine on a high-quality uncoated sheet and, since it’s notoriously difficult to print full-color on uncoated paper, we used a black “touch plate” to make the photos pop on the uncoated.There’s a tutorial here.

“People from a planet without joy the whole time to have such things about us.”
Iris Murdoch

Above: One of the many quotations in the brochure. See all the quotations here.

GRANITE BAY DESIGN: Brochure/Magazine Graphic Design

Magazine Design: Paul Kazmercyk | Photography: Tom Hopkins | Client: Madison Flower Shop

Quotations used in the booklet:
“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.”
Iris Murdoch

“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.”
Oliver Wendell Holmes

“When you have only two pennies left in the world, buy a loaf of bread with one, and a lily with the other.”
Chinese Proverb

“Beauty surrounds us, but usually we need to be walking in a garden to know it.”
Rumi

“A stumbling block to the pessimist is a stepping-stone to the optimist.”
Eleanor Roosevelt

“Whoever loves and understands a garden will find contentment within.”
Chinese Proverb

“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.”
Christopher Morley

“Happiness is not a matter of intensity but of balance and order and rhythm and harmony.”
Thomas Merton

“Be moderate in order to taste the joys of life in abundance.”
Epicurus

“The most beautiful view is the one I share with you.”
Thomas Merton

“My garden is my most beautiful masterpiece.”
Claude Monet

“Life isn’t about finding yourself. Life is about creating yourself.”
George Bernard Shaw

“I think that the ideal space must contain elements of magic, serenity, sorcery and mystery.”
Luis Barragan

“Love is the flower you’ve got to let grow.”
John Lennon

“Life is the flower for which love is the honey.”
Eleanor Roosevelt

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
William Shakespeare

“If you always do what interests you, at least one person is pleased.”
Katharine Hepburn

“Autumn is a second spring when every leaf is a flower.”
Albert Camus

“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.”
Oliver Wendell Holmes