Wardlaw Hartridge Private School Viewbook
Granite Bay Design worked closely with Cheney and Company on this school “viewbook” featuring outstanding location photography by Sven Martson. The school brochure is a combination of striking full page photography of students coupled with whimsical images and type treatments on facing pages.
Good graphic design for private schools balances institutional tradition with contemporary vitality, shaping a brand identity that communicates academic excellence and community values at a glance. A well-crafted visual system starts with a timeless identity—often pairing refined heraldry or updated crests with a sophisticated color palette and versatile typography that blends dignified serif headlines with clean, accessible sans-serifs.
Across key touchpoints like admissions viewbooks, fundraising campaigns, and digital portals, effective design relies on authentic, candid photography over generic stock imagery to capture campus life and personal achievement. Ultimately, a cohesive design framework—extending from tactile print collateral to environmental wayfinding across campus—instills pride in current families while projecting credibility and distinction to prospective students.
