12 Branding Challenges from Granite Bay Design
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12 Branding Challenges
Granite Bay Design: Graphic Design and Production
While working on client projects, I always begin with a variety of design options in an effort to nail down the right look and feel for the client’s needs. In the process, some interesting designs are rejected for one reason or another. It doesn’t mean they’re not good, but they simply weren’t exactly right for the client’s project.
For this branding self-assignment I chose 12 of these unused logo designs and applied them to fictional companies, trying to zero in on what type of business each might be right for. For each, I worked with a variety of applications of the logo(s) on everything from signage to stationery to shipping containers to vehicles.
Here, in no particular order, are the results of the 12 challenges I gave myself.
No. 1: Ellison Metrics Corporate Branding
- Software Packaging
- Mini Van Exterior Graphics
- Tech Office Wall Signage
- Cardboard Shipping Container
- Folder Debossing
- Business Stationery Bundle
No. 2: The Monday Shop Boutique Branding
- Window & Interior Signage
- Tee Shirt and Hoodie
- Coffee Cups
- Burlap Bag
- Stationery and Packaging
- Accessories
No. 3: Western Optics Eyewear
- Environmental Corporate HQ Wall Graphics
- iPad App and Other Branding
- Eyewear Containers (Cardboard Packaging)
- Corporate Identity Package
- Deboss High-End Stationery Graphic
No. 4: Sage Creek Vineyard
- Environmental Corporate HQ Wall Graphics
- iPad App and Other Branding
- Eyewear Containers (Cardboard Packaging)
- Corporate Identity Package
- Deboss High-End Stationery Graphic
No. 5: Corbin Cable: Internet, Phone and Cable TV
- Vehicle Graphics
- Employee Uniform Graphics
- Building Signage
- Corporate Identity Stationery Package
- Folder Graphics
No. 6: DNS Gard Proprietary Security Software
- Software Packaging
- Exterior Building Signage
- CD/DVD Branding
- Emboss/Deboss Logo
- Corporate Identity Stationery Package
- Steel Etch Logo Application
No. 7: Sustain Logo and Branding
- Mug
- Stationery
- In-Office Poster
- Tags
- Tee Shirt
- Tote Bag
No. 8: Collection of Branding Designs
Branding/Logo Designs Portfolio Samples:
- Learning Objects Network
- TypeTrax Software
- GreenRiver Paper Company
- W3Counter Software
- Cornerstones
No. 9: Infini Systems Branding
- Corporate Identity Stationery Package
- Storefront Signage
- iPad App
- Software Packaging
- CD/DVD Traditional Case
No. 10: Logo & Corporate Identity Collection
Logo & Corporate Identity Portfolio Samples:
- Club Walehah
- Green River Paper Company
- Heat Light & Water Consulting
- Learning Objects Newtork
- TypeTrax Software
- More
No. 11: Cornerstones Branding
- iPad App
- Business Cards and Full Corporate Identity Package
- Exterior Signage
- Folders
- Metallic Gold Office Frame
No. 12: Club Walehah Resort and Spa Branding
- Hospitality Items
- Bar and Restaurant Items
- Cap
- Tee Shirt
- Cosmetics
- Tote Bag