GBD Branding: Mercer Canada
MERCER CANADA
Color Palette: A strategic set of colors engineered to trigger specific emotional responses. This includes primary brand colors, neutral supporting tones, and accent colors for calls to action.
Typography System: A deliberate pairing of typefaces (primary header, body text, and functional secondary font) that sets the tone—whether authoritative, playful, technical, or luxurious.
Brand Imagery & Photography: Guidelines for photography style, custom illustrations, icon sets, or 3D renders that establish a consistent mood across all visual channels.
Visual Patterns & Graphics: Brand shapes, textures, gradients, or line art used on packaging, website backgrounds, and marketing collateral to reinforce recognition without relying solely on the logo.
