GBD Works: Back to Health Integrative Healthcare
My local chiropractor was expanding his business to include acupuncture, mental health and physical therapy. He asked me to help him develop a new identity for the growing business. As always I try to give my clients a lot of options including logo, colors and fonts for different applications. Presenting multiple logo variations to a client gives them the opportunity to see how their brand identity can adapt across different applications and mediums. Providing options—such as primary, secondary, submark, and icon-only formats—demonstrates thorough flexibility and ensures the design performs seamlessly everywhere from website headers and social media avatars to printed merchandise and large-scale signage. When delivering these variations, frame each design by explaining the strategic intent behind its layout, proportion, and hierarchy so the client understands how each version solves a specific practical or visual need.
Logo Variations Presented to Client
Exterior Signage Variations Presented to Client
Interior Wall Graphics Presented to Client
Website Pages Presented to Client
Favorite Fonts
